[Download] "Eating the Big Fish" by Adam Morgan * eBook PDF Kindle ePub Free
eBook details
- Title: Eating the Big Fish
- Author : Adam Morgan
- Release Date : January 12, 2011
- Genre: Business & Personal Finance,Books,
- Pages : * pages
- Size : 339 KB
Description
A short summary of "Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders". A study of 50 Challenger Brands around the globe identifying the commonalities in their approach to brand development. The 8 Credos of Challenger brand thinking cover preparing the right mindset, strategy development, in market behaviour and maintaining success.
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