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[Download] "Eating the Big Fish" by Adam Morgan * eBook PDF Kindle ePub Free

Eating the Big Fish

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eBook details

  • Title: Eating the Big Fish
  • Author : Adam Morgan
  • Release Date : January 12, 2011
  • Genre: Business & Personal Finance,Books,
  • Pages : * pages
  • Size : 339 KB

Description

A short summary of "Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders". A study of 50 Challenger Brands around the globe identifying the commonalities in their approach to brand development. The 8 Credos of Challenger brand thinking cover preparing the right mindset, strategy development, in market behaviour and maintaining success.


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